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This guide explains how external partners can integrate with Playback to fetch offers, display them in their own properties using native placements, and receive conversion events via server‑to‑server postbacks. It covers:
  • How to onboard as a Playback partner
  • How to authenticate and fetch offers from the Playback Direct API
  • How to send users to Playback tracking links
  • How to receive and process conversion postbacks

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Onboarding & Access

  1. Request a partner account.
Contact our support team at partners@adwake.com to request a partner account.
  1. Provide integration details.
During onboarding, we will ask for:
  • Your company and contact details.
  • Your integration type and use cases.
  • The server-to-server postback URL where we will send conversion events.
After approval, we will provide:
  • Your API token for authenticating against the Playback Direct API.
  • Your partner identifier (partnerId) used in tracking links.

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Integration steps

  1. Fetch available offers with the Playback Direct API.
  2. Show the offers to your users. When a user clicks on one offer, redirect them to the tracking link.
  3. When a user completes a task, Playback will notify you via postbacks. Process the postback to record the information around the task completion, like revenue or suggested user payout.

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Playback Direct API

Partners use the Playback Direct API to pull the latest offers that can be displayed within their own properties (websites, apps, or other entities) using native placements. Partners should continually be fetching offers from the API to make sure the offers shown to users are valid and up to date. When an offer is paused or reaches a budget cap, it’s removed from the API response.

Playback API

View the OpenAPI specification file
For each offer, whenever the user clicks on it, partners must direct users to a Playback tracking link. This allows Playback to track clicks, attribute downstream events, and trigger the correct postbacks.

Tracking link

View the OpenAPI specification file

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Postbacks

When a user completes a conversion event (e.g., an install, milestone, or purchase), Playback sends a server-to-server postback to the URL you provided to us during onboarding. This allows you to:
  • Record conversions and rewards in your own systems.
  • Attribute revenue and virtual currency to the correct user.
  • Optimize your traffic and placements based on performance.

Postbacks

View Postbacks